Connecting people with the best our land can offer
Frutecon, Ecological Fruticulture of Northeast, is specialize in production and distribution of tropical fruits, located in Chapada Diamantina and Vale do Sao Francisco . Operating in the whole fruit productive chain until the sale point, ensuring the traceability and the real value of their breed for all involved in the process.
OUR PORPUOSE IS TO CONNECT PEOPLE WITH THE BEST OUR LAND CAN OFFER.
Competitive
Strenghts
Fruits with
quality
Productive value chain
Value socio-environmental ecosystem
Frutecon – A company associated
Our fruits
Own production
Partners affiliated
Our People
There are more than 5,000 qualified employees along our trajectory, always giving preference to hiring local labor, aiming at the development of the regions. Currently the company directly and indirectly impacts more than 300 families. We are a family owned and operated business.
We are proud to have employees who have followed the company's history since its inception, dreaming together.
Sustainability
Bearing in mind that agricultural activity depends on the balance of the environment and the community, Frutecon has always exercised its commitment to comply with environmental legislation, as well as to contribute to the development of society.
Production
Aiming at guaranteeing superior quality fruits, we practice precision agriculture through the highest standards of procedures and cultural treatments in their cultivars, among which we highlight:
Planting of disease-free seedlings, developed in laboratories and nurseries approved by the Ministry of Agriculture, with all phytosanitary guarantees;
Selection of seedlings and plants over the production time, providing the formation of a unique genetics in flavor, nutritional value, standardization and durability;
Use of adequate, automated and updated irrigation systems with the highest current technology;
Careful harvesting, post-harvesting, selection, air conditioning, packaging and transport process, guaranteeing the protection of the fruit against mechanical damage and diseases.
Traceability Cicle
Distribution
Our product in the final sale point must reflect respect and seriousness during the entire production process, which has the consequence of greater shelf-life and flavor on the consumer's table. We have a logistical and commercial structure prepared to guarantee the quality, differentiation and competitiveness to our customers. We have a team of trained sales promoters, so that together with other strategies of the point of sale, we can leverage sales and systematize the exposure in the gondolas. In addition, our team in the management of minimizing losses and breakage of fruits.
The fruits produced and distributed by Frutecon are labeled with their own seal, which includes our logo and QR CODE. Our portfolio also has special lines to follow.
While the mother brand Frutecon aims to connect people with the best of the land, Arcoverde - Origin fruits in a complementary way, has as its vision to make people more aware of their consumption habits and lifestyle. This brand packs special bananas that meet a standard of unique visual specification and flavor, coupled with the guarantee of freshness, food safety, traceability and sustainability.
In addition to the product itself, we offer our customers retailers of the Arcoverde line - Origin fruits, a customized trade marketing service with promotional actions and thematic exhibitors, promoting an experience for consumers at the point of sale.
Sales and distribution channels |
We are certified in the WQS 3P program, which is governed by the Global Markets Program - GFSI (The Global Food Safety Initiative) standard for food safety and good practices in primary production and packing house. This certification goes through the regular analysis of water, soil, plants, fruits, agronomic prescriptions, management control, formalization of labor.
Since 2018, we have implemented an internal traceability program that guarantees the traceability of each production step until delivery to retail. Our fruits are delivered with Paripassu program traceability labels, containing information from the field notebook, lot, date of production, packaging and validity.